How much does a website cost for a plumber, HVAC or roofing business?
Short answer: anywhere from about $0 up front (doing it yourself on a builder plan) to several thousand dollars (a custom agency site). For a 1-10 person trade business, a clear one-page site that makes it easy to call you is usually enough, and it usually doesn't need to cost thousands. Compare the total cost over two years, not just the first price.
The four usual options
| Option | Rough cost | Good for | Watch out for |
|---|---|---|---|
| Do it yourself (website builder) | A monthly plan, often tens of dollars a month, plus a domain | Owners who enjoy tinkering and have evenings free | It takes hours, and the price goes up when the intro offer ends |
| Freelancer | Can range from a few hundred to a few thousand dollars; get written quotes | Custom work from someone you trust | Who owns the domain and files, and who fixes it later |
| Agency | Can run to several thousand dollars, sometimes with a monthly retainer; get written quotes | Bigger companies running ads and many pages | Long contracts and monthly fees you can't easily stop |
| Fixed-price service (like Brightstoop) | Brightstoop: $149 one time, first year of hosting included | Small crews who want a simple site done fast | Fewer custom features; check what is included after year one |
These ranges are rough and vary a lot by region and provider. Always get the price, what is included and the year-two cost in writing.
Costs people forget
- Domain name: the yearly fee for yourbusiness.com. Make sure it is registered in your name.
- Hosting: the place the site lives. Some plans include it, some charge monthly.
- Edits: new photos, prices or service areas. Ask what an edit costs and how fast it happens.
- Leaving: can you take your site with you? If not, you are renting it.
What Brightstoop costs, exactly
Launch is $149 one time and includes 12 months of hosting. After that, Care is optional at up to $29 a month (up to 2 small edits a month), or we send you your site files free to host anywhere. You see a free preview before you pay anything, and Launch has a 14-day refund. Details: pricing, terms, refunds.
Quick answers
What is the cheapest way to get a website for my trade business?
Doing it yourself on a website builder is usually cheapest in cash, often a monthly plan plus a domain. It costs your time instead. If you want it done for you, get written quotes from a few providers and compare what each includes and what year two costs.
What yearly costs should I expect after the site is built?
A domain name (usually around $10 to $25 a year), hosting or a builder plan, and any edits you pay someone to make. Ask every provider for the year-two price in writing.
Do I need more than one page?
Most small trade businesses do fine with one clear page: what you do, where you work, a phone number you can tap, and a way to ask for a quote. Add pages later if you add services or areas.
Want to see what yours could look like? Ask for a free preview (no card), or run our free quick check on your current site, with do-it-yourself tips.
More guides
- Google Business Profile vs a website: does a trade business need both?
- Does a small plumbing, HVAC or roofing business need a website?
- All guides
Last updated 2026-10-30. Written by Brightstoop with help from AI tools and checked before publishing (how we work).